Achieve genuine positive impact with marketing

In practice, I often see that marketing mainly focuses on communication and societal impact, functioning too much as a silo. This results in specialists within an organization not communicating with each other, leading to unnecessary noise and requiring unnecessary hours to manage. And that's a waste of energy.

The all-important role of marketing takes place precisely before all of this. As a CMO, you want to achieve a positive impact on your organization's P&L. You want long-lasting and consistent customer value, resulting in growth and profitability. This is achieved by approaching marketing strategy as an integral part of the company. This also requires careful consideration of the right use of technologies and channels. With not just think, I act as the director who first develops the strategy and then guides it through the implementation phase. With only one goal in mind: achieving positive impact.