This is Not Just Think. Strategy that drives innovation and growth.

With not just think, I develop customer-driven value propositions, positioning, and go-to-market strategies.

Not just think is not only about strategies, but also about guiding the resulting communication and design.

Because a strategy needs to be made a reality as soon as possible, and from there, work on authenticity.

At these companies, among others, I have achieved positive impact.

These companies had different challenges with one thing in common: the need to change in order to provide an impactful experience to even more (potential) consumers, with the goal of transforming them into loyal customers.